Majority of EU Website Visitors Give GDPR Consent According to Quantcast Report


Consent management platform Quantcast Choice released a report recently that pointed out that European Union (EU) domains obtain on average a consent rating of above 90 percent. This company located in San-Francisco is the most vastly employed GDPR consent platform in the United States and the United Kingdom.

The reported statistic is in fact the rate averaged among EU-based website domain names that offered consent displays to all website visitors, which include those using EU IP addresses. The results for visitors in particular from the United States or with non-EU recorded IP addresses or those who agreed to certain elements but not to other are not readily available. And so the published rate only listed both those who consented to all things and those who consented to certain things.

Nonetheless Quantcast did state that close to 81 percent of all users consented to all things. The remaining 8 % consented to a few things.

Irrespective of the fact that Quancast’s consent solution handles approximately 9,000 unique domains around the world, the firm was not able to present a precise number on the consent rate registered by EU-based domains covered in the 81 percent.

The report released by Quancast is important as it happens in the aftermath of a prior report in July by Purch, a publishing and performance marketing program, which showed the user consent rate for EU-located site visitors was approximately 70 percent, for at least certain use of private information for advertising.

The head of product and privacy of Quantcast, Somer Simpson, said that the expectation was in the range of 60 to 70 percent. Advertisers have to know if the targeted audiences have given their agreement because those audiences are usually much more important. The more forward-looking firms have formerly taken steps, and are currently seeing more arise to the simple fact that they should adapt.

The outcomes of this survey go with a prior survey outcome, from Quantcast, showing that 33% of international chief marketing authorities think that using data to focus on customers is going to be a leading strategic concern in the subsequent three years. This is even with the result that present 29% of those in that role are worried of experiencing a sizeable scale data breach.

With the enforcement of GDPR on May 25 firms can be fined approximately 4% of global revenue or €20M, whichever number is greater.

Data breach or misuse is the top strategic threat. The company’s capability to control and utilize data safely shouldn’t be neglected. Companies particularly marketers must continue to be held liable as they manage data according to GDPR requirements and as legislators ratchet-up responsibilities on enterprise and organisations on the whole.