What is the GDPR Right to Object?


The General Data Protection Regulation (GDPR) allows data subjects to object to using their data in certain ways. But what specifically does it mean to have the right to object and what can data subjects object to? What should firms do in cases where a data subject communicates an objection?

GDPR’s Article 21 details the information and facts concerning the right to object. Beginning May 25, 2018, companies must be ready to handle any objections they get from data subjects. This needs to be included in their current policies and procedures.

Based on the GDPR, data subjects could object to selected types of data processing and this right should be honored by the company and stop processing their personal information. Data subjects could rightfully object in the following scenarios:

  • Direct marketing
  • Including the personal data in statistics for historical or scientific research
  • Personal data processing required for serving the interest of the public
  • The exercising of official authority invested in you
  • Objections to data processing associated with yours or a third party’s legal interest
  • Objections to data processing considering their own ideals and circumstances

Companies have to educate persons regarding their GDPR right to object at the very first point of contact. They must be advised concerning this right to object to the processing of their personal data since this is the legal basis of the company to process their private data. People must also be told regarding this right every time personal information is being processed to satisfy public responsibilities, legitimate pursuits, for research or statistical purposes.

Data subjects could let the company know their objections through verbal or written communication. Though objections won’t be valid at all times, people surely have the right to end up use of their personal information for direct marketing.

How Must Companies Respond to Data Subjects’ Objections?

All GDPR covered organizations must have policies and procedures for managing objections of data subjects. A company officer should have the duty to evaluate the objections from data subjects and see whether they are legitimate.

If a data subject would like to exercise his right to object, he needs to provide a particular basis for objecting to the processing of his data apart from direct marketing. Not every objection is going to be acted upon, however each is going to be diligently considered. Assessing and handling objections ought to be timely considering that businesses only have one calendar month to comply.

If the objection is due to utilizing personal data for direct marketing, the business ought to cease personal data processing instantly. However it doesn’t mean deleting the person’s data. It simply should not be made a part of any direct marketing efforts in the future. If an objection is determined to be legitimate, the organization should stop any processing of personal data for the reason mentioned in the objection.

An instance of invalid objection is the collection of data in order to process legal claims. In this case, the objection could be overridden. When the objection relates to research, public security, public welfare or public interest, the objection could be overridden.

An organization ought to maintain accurate documentation of all objections gotten and the matching action undertaken. The company does not charge the data subject anything if dealing with an objection. Nevertheless, in instances where the objections are too much or misguided, the company could charge a fee for dealing with the request or just don’t answer the request.